Like many things in life, a good foundation is vital in supporting growth and expansion. Without sound strategic planning and a good foundation, everything will come crumbling down. In the online world a good website design is the foundation your business needs.
Everything from brand identity to online marketing and sales are funneled through it. While you don’t necessarily need a state of the art website design with all the bells and whistles, however, you do need one that is content rich, has quality inbound and outbound links and is SEO optimized.
Without these basic elements there is no point spending money on online advertisement and marketing as it will be a futile attempt at best and will not provide the ROI you wish to see.